noun / äp ˌtout/:
- re-creating the life you want to live."I'm not like other people. I decided to opt out"
Our mission is simple.
We want to help you break free of the rat race and live the life you want.
Whatever freedom means to you, we want to give you the tools that will empower you to achieve it.
You might want to own a business. You might want to scale down to the simple life and have more time. You might want to vagabond the world.
But, this isn't going to be easy. There are a lot of forces at work that can hold you back.
Society keeps you in a “comfort zone” on purpose. Whether it's working a job you hate, or fighting a never-ending stream of bills that come each month (or both!) . . . life can be a struggle. It often isn't what you dreamed of.
You're not alone.
Work, work, work, dinner, an hour to yourself, then hopefully some sleep. Short on energy. Short on everything. How long can you sustain that life? And, really . . . what for?
So you hit 45 and have a midlife crisis? So you hit 65 and can finally do what you want?
That's a bad plan. It's based on myths. You know deep down that it's all wrong.
It's time for us all to "opt out".
We opted out. And we know what it takes.
Hi, I'm Dana Robinson...
I'm a life-hacker. My mom started calling me MacGyver well before I started my first company at age 19. Since that first business, I've started, owned and co-founded a dozen ventures. But, I'm not the typical success story. I didn't shoot to the top. I'm just an average kid who grew up wanting to claw my way out of moderate poverty and build a life of freedom. My mission? Do what I want, when I want. Somehow, I’ve pulled it off.
Hi, I'm Nate Broughton...
Like most people, I went to college thinking I'd figure out a career. But my classes were boring, and I needed to find a practical skill or way to make money. So I took a job with a little company run out of a guy's basement. Strange, right? Well, it turned out to be a lucky break. That job taught me the powers of online marketing. Now, I’ve started and sold 4 companies. And I’ve become friends with entrepreneurs around the world.